| BIFLEX INTIMATES GROUP: |
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| MORE THAN 50 YEARS OF MEETING AND SURPASSING CUSTOMER EXPECTATIONS |
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| (New York, NY): With the introduction this year of its four new Overbra™ models (see separate release), U.S.–based Biflex Intimates Group is continuing a long-standing tradition of innovation, creativity and quality at competitive prices. |
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| Over the last fifty years these qualities have made Biflex one of the most trusted and long-standing suppliers of house-brand intimate apparel to major retailers such as Wal-mart, JC Penney, Dillard’s, Sears and Catherine’s – and of its own branded products to department and specialty stores, national chains and mass merchants in the USA and beyond. |
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| “At Biflex we make no compromises in any aspects of our operation,” says Debby Long Gedney, the company’s President and spokesperson. |
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| “We pursue top quality at every stage, from yarns, fabrics and design, through manufacturing, delivery, merchandising and point of sale support. At the same time our product development is highly innovative and our cost engineering is second to none. This means that we can deliver the best, most advanced, products at highly competitive prices.” |
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| In addition to developing its own molds for exacting fits and speed to market, Biflex ensures quality and timeliness by partnering with manufacturers in Indonesia and China that operate certified and compliant facilities offering specific core competencies, and where Biflex is the primary and most valued customer. |
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| To ensure the highest level of efficiency and accuracy – and so control costs – the company has deployed the most up-to-date enterprise resource planning (ERP) system and fully integrated it with its product lifecycle management (PLM) system. 98% of its order processing, billing and other data interactions with customers are carried out electronically. |
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| “By using integrated state-of-the-art computerized systems to take care of the routine work – and a strong and efficient global transportation network – we are able to focus our management energies on design and on meeting and surpassing customer expectations,” says Gedney. “We are, for example, particularly well known for providing extensive marketing support, including POS materials, to our customers to maximize product selling potential.” |
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| Biflex Intimates Group’s management comprises a team of experienced retail and manufacturing executives. They have spent their entire professional lives in the apparel business and have a proven track record of building successful businesses. |
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| The company is owned and operated by its management and by a private equity group, Biflex Investment Partners, which includes global business consultants with expertise in all aspects of supply chain management. Based in the United States, Biflex also has a Hong Kong based subsidiary, Biflex Worldwide, which provides the capability to ship direct from an Asian FOB point to customers worldwide. |
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